About Us

Luki Investments Limited was incorporated in 1992 as a private limited liability company as an import and export company. The core business of the company is mainly marketing of cocoa beans and processed products by it's subsidiary company kings Cocoa Processing Co. Ltd.

Kings Cocoa Processing Company Limited (KCPCL) is a private limited liability company which was incorporated in 2000 under the Ghana Companies Code 1963 (Act 179). The Company was incorporated to take over the Cocoa processing business of the parent company, Luki Investments Limited, which has been trading in since 1992.

Since 1995 when the parent company, Luki Investments Limited started its cocoa powder export business it relied mainly on cocoa processing companies in Tema and Takoradi, 250km apart, for the pulverization of its cocoa cake products for export. This severely constraints the company's control over delivery deadlines, quantities and quality, not to mention the relatively high processing charges, that diminishes the competitiveness of the company on the export market, which is Luki/King's area of prime focus.

To address this anomaly, the Directors of Luki Investments Limited decided to undertake an expansion project for the installation of a pulverizing plant for processing cocoa cake into powder for export. This would provide the primary input for the pulverization process and give the company the needed control over its production activities. The current plant has a capacity to pulverize 350 metric tons of cocoa powder on a single shift of 8 hours.

Luki Investments /Kings Cocoa Processing Company Limited has its head office located at Lartebiokorshie in Accra, the capital of Ghana, with the processing plant located on a four-acre plot of land at Awutu-Bereku in the Central Region, about twenty kilometres from Accra.

In July 2004, Luki Investments Limited was issued a buyers license by the Cocoa Marketing Company limited, a company responsible for marketing Ghanaian Premium Cocoa beans and by products. The America subsidiary ,Luki Investment Inc. is a member of the Cocoa Merchants Association of America.

The company has plans to operate under the Ghana Export Processing Zone (EPZ) concession which provides the benefit of exporting 70% of a company's products and other trade incentives whilst the remaining 30% is sold on the local market. Advantage will be taken of this facility to enter the local market with quality products at competitive prices.

Mission
Our mission statement is to become a leading Cocoa Processing company.

Internally we intend to create and nurture a healthy, creative, respectful and enjoyable office and plant environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce. In addition follow-up will be mandatory so as to ensure customer satisfaction and make any improvements as recommended by the customers in future. We seek a fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly compensate owners and investors for the money and risk.

To produce optimal premium quality cocoa products that guarantee customer satisfaction and ensure maximum returns on investments. To maintain highly motivated workforce, to be mindful of social responsibility and meet environmental requirements.

The above is well summarized in our mission statement which goes as follows:

Our mission is to carefully attend to detail in the hygiene in all our products, and to uphold superb quality at all levels of production. To satisfy all our customers and stakeholders.

Markets Served
Our marketing strategy will be based mainly on making the right product available to the right target customer. We will ensure that our products' prices take into consideration our customers' budgets, and that these customers appreciate the product and know that it exists, including where it comes from. The e-bay marketing will convey the sense of quality in every picture, every promotion, and every publication. There is already a sense of segment strategy in the way we define our target market. We are choosing to compete in areas that lend themselves to outside competition, service and channel areas that match our strengths, and avoid our weaknesses. Our strategy calls for the development of relationships with chocolate manufacturers, and distributors to support our business. Regular visits will be undertaken to these areas.

Major Customers
Our major clients are in Russia , USA , Poland, Czech Republic. The target market profile consists of chocolate processors in the Arab World, Russia, United States of America and China who are becoming regular consumers of high quality chocolate and cocoa beverages. Most of the consumers in this category rely on assistance in selecting chocolate and cocoa beverages. Consequently, they tend to reward the most capable merchants with loyalty and word of mouth advertising. This is an area that Kings Cocoa will work to develop as a keystone of its marketing strategy by providing the best premium process cocoa powder from Ghana.

Products
Kings Cocoa Processing Company Limited exports semi-finished products, which are less prone to deterioration in the course of shipments. This gives Kings Cocoa Processing Company Limited a susstainable competitive Advantage in the cocoa powder market niche.

The project is essentially an agro-based industry with its requisite raw materials locally produced. It is an export-oriented industry with a high potential for growth through foreign exchange earnings.

The company produces cocoa powder of 25kg weight, bagged in four-ply craft paper lined with polyethylene. The powder is used for various purposes among which are:

• Beverage preparation and
• Confectionery

Benefits of using cocoa powder include:

• No caffeine intake;
• Source of energy for both adults and children

Pricing Policy
Prices are used by consumers as a total measure of all the benefits offered by a product. Management of Kings employs the cost recovery basis for pricing its products and incorporate the following strategies in its pricing policy:
* Negotiated quality discounts with suppliers; and
* Competitive price offers to customers

Services
Kings Cocoa Processing Company Limited (KCPCL ) is a private limited liability company which was incorporated in 2000 under the Ghana Companies Code 1963 (Act 179). The Company was incorporated to take over the Cocoa processing business of the parent company, Luki Investments Limited, which has been trading since 1992.

The company is authorized to operate as general merchants, farmers, imports and exporters of processed goods. The company has decided to expand its operational activities to include the processing of raw cocoa beans & cocoa waste into cocoa cake, cocoa powder, cocoa liquor and cocoa butter.

Kings Cocoa Processing Company Limited has its head office located at Lartebiokorshie in Accra, the capital of Ghana, with the processing plant located on a four-acre plot of land at Awutu-Bereku in the Central Region, about twenty kilometers from Accra.

The company is owned by two Ghanaians and a Latvian as Follows:

The Chief Executive Officer of the Company is Mr. Romeo Lumor who established Luki Investments Limited in 1992. Luki started the business of exporting cocoa powder and cake in July 1997 and has been pulverizing cocoa cake for export since then.

Origins of Cocoa
Cocoa (known in agriculture as Theobroma cacao) was introduced into the Ghanaian agriculture in the last quarter of the 19th century from Fernando Po by Tetteh Quarshie a Ghanaian national. It soon assumed the role of the leading export crop and foreign exchange earner for the country.

Until recently, Ghana was the World's leading exporter of cocoa and continues to be a major exporter of the produce.

Cocoa production reached its highest peak in 1965 with 568,000 tons, which was about 30% of the total world production. Between 1994 and 1999, Ghana's production of Cocoa averaged 369,000 tons. Total production in 2000 was 436,000 metric tons, and 98% higher than the output in the previous season and the highest in decade.

This upward trend is expected to continue into the future as a result of such policy measures as a 60% increase in the producer price paid to cocoa farmers over the past year, a $22 million planned produce quality expenditure and over $1 million in feeder road rehabilitation, for 2002.

Cocoa production in Ghana has been through small-scale operations. However there are the support services provided by Cocoa Services Division in the form of extension services and research activities to ensure sustainability of quality yields. Matured cocoa pods are harvested, broken and fermented for seven days. It is then dried using natural sunlight as compared to other cocoa producing countries that use artificial sources of heat for drying. This process in Ghana accounts for the superior fat content and preferred flavor of Ghana's cocoa.

Confectionery manufactures prefer to blend Ghana's cocoa with those from other sources to improve the quality and flavor of their output. This underscores the high demand for Ghana's cocoa bean and by-products, relative to supply from other producers in the market.

Certificates Awarded

     

     

International Star For Quality Award Luki Investments
Certificate for Recognition
Click above images to enlarge

14th National Award for Export Achievement 2002 Luki Investments
Certificate for Recognition
Click to enlarge

14th National Award for Export Achievement 2002 King's Cocoa
Certificate for Recognition
Click to enlarge

Certificate of Export Licence of Cocoa Beans
Click to enlarge

Product Marketing
Our product marketing will emphasize the benefits of consuming our products, including color demand and recipe processing. Our product marketing's most important challenge will be the problem of being accepted and appreciated on the market as a provider of quality products. Hence we intend to not only meet customers' expectations but to exceed them, initially targeting a market share of 20%.We intend to focus on markets in Russia, Arab Countries, China and United States of America .However, not wanting to limit our horizons in the initial period, we intend to be continually looking out for opportunities that we may exploit. In all cases we intend to provide a thorough understanding and appreciation of the products to the customer and the benefits of consuming them.

Service Provision
The service aspect of Luki Investments and its subsidiaries marketing mix shall constitute an important element in delivering total quality. This is due to the high degree of exposure our competitors already have. As such we intend our customer service to be key to the retention of customers. We shall follow-up with our clients on a regular basis so as to ensure they are satisfied with our products and delivery times. This is mainly because we intend our customers not to be one time buyers but regular order seekers. The establishment of a rapport and understanding between our customers and ourselves is going to be an ongoing processes.

We intend to implement database marketing whereby we shall be targeting customers based on their previous purchases, in terms of size, frequency and actual products, so as to forecast their demands and establish long beneficial relationships. Customer service shall be enhanced through infrastructure support in the form of merchandising and credit facilities, and alternative distribution facilities where possible and viable.

Home |  About Us |  Cocoa Beans |  Cocoa Powders & Cakes
Cocoa Butters |Cocoa Bean Production | Natural Cocoa Powder | Unsweetened Cocoa Powder |Cocoa Sellers and Buyers
Site Map

Home

About Us

Cocoa Beans

Cocoa Powders
  & Cakes

Cocoa Butters

Coca Bean
  Production

Natural Cocoa
   Powder

Unsweetened
   Cocoa Powder

Cocoa Sellers -
  Cocoa Buyers

Site Map